By and For the Interventional Cardiovascular Community
Serving the cardiovascular medicine community throughout Europe, Asia, and the Middle East, PCR helps practitioners share their knowledge, experience, and expertise through courses, journals, textbooks, and training. Ander Group created a redesigned digital presence for PCR, incorporating improved user experience, look and feel, and a new approach to website navigation.
Many websites into a website
Our contribution started with the house style – fonts, colors, icons – designed to provide a single visual personality for PCR’s diverse activities, which range from publications to conferences and other events to online training materials.
A set of microsites within the unified website structure allows users to quickly find and note the information specific to them. Drawing together a global community, PCR’s new digital presence combines versatile functionality and a unique, engaging identity.
Style meets Structure
Advanced science calls for clear, intuitive presentation – so we designed a versatile website structure supporting dynamic, continuous content updating with an uncluttered look and feel. Whether the message is in text, document, or video – whether it’s accessed through laptops, tablets, or mobiles – it gets through to the user with clarity and power. In good design, style empowers substance.
Simplexity is our mantra
At Ander Group, we love to make things simple. Even the most specialist subjects should be accessible by everyone. We call it “simplexity:” discovering a simple presentation for a complex reality.